About Us

Ryan and Amy of Wisconsin Canoe CompanyWhat started out as a new business with 10 canoes run by a couple of college kids trying to avoid the real world (or staying in it?) has evolved to include a husband and wife team (yeah, two of those college kids) now operating over 150 canoes and kayaks from Sauk City to Spring Green putting over 5,000 friendly people on the water every season.

We’ve been instructing and guiding all kinds of outdoor trips through various organizations for nearly 10 years, most notably backpacking, canoeing, rock climbing, and mountain biking.  Then we started offering canoe rentals in the Spring of 2010 after buying ten canoes and a trailer.  Since the purchase of those first ten canoes, weekend canoe trips on the Wisconsin River have booked up weeks in advance and have spurred us into building the business and growing the fleet year after year.

Our many new and repeat customers have directly attributed our success to the quality and all around awesomeness of our guides/drivers/customer service and many a late night email answered.  In addition, the development of our online reservation system and realtime website features like current river conditions have made a tremendous impact in the ease of access to information for people interested in paddling the river.  There was also that time we gave out free t-shirts….people loved those.

Owner Bios:


Amy “Amy Cakes” Schmudlach – Baking extraordinaire and the nicest person you will ever meet in your life.  Plus she speaks French.  When not collecting life jackets or greeting customers, Amy got a degree in Rehabilitiation Psychology at UW-Madison, but more important than that, she has the uncanny ability to put up with Ryan for months years on end.

Update: After successfully beating cancer in the 2014 offseason, Amy continues to fight the perpetual battle against sand in the house.


Ryan “Schmud” Schmudlach – Given his degree in Economics from UW-Madison, it was inevitable that Ryan would be put to use on the business side of the canoe operation.  Doing fancy things with spreadsheets is a secret passion for someone that is more often found miles from civilization.

Update: Still not wearing shoes, still playing with spreadsheets.